For 2026, she's especially concerned about trendy superfoods and supplement-like foods. False claims on these foods can be especially hard to combat because they become crazes so quickly on social media.
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One result is that it's challenging to detect whether the honey in a jar genuinely comes from honeybees from a particular place, or has been mixed with syrup derived from rice, wheat, corn or sugar beets.
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Creative Director William Costelloe, son of the late designer Paul Costelloe